Let's face it - no matter what she says or how much she insists they're not that important (whether "she" be your mother or your wife), every woman loves flowers. However, there are flowers in the "I simply hand you a red rose or a Mother's Day bouquet" sense and then there's the "I really think you're special" variety. Thanks to online flower services, the latter is becoming easier and more affordable to give than ever.
The online flower and gift offerings from today's online flower services have certainly evolved over the past decade. Instead of just offering roses and tulips, customers can send an array of flower assortments as well as gift baskets, gourmet chocolates (Godiva anyone?) and even cute stuffed animals. Just shop the site, view the different flowers and gifts available and choose the one you want to send. It's fast and easy and it's not just for the rich and famous – with ongoing specials and deals, almost anyone can afford to send flowers online.
The public has obviously embraced this new way of sending flowers. According to a February US proprietaries study by Yahoo! research, visits to FTD.com were up by 273 percent and visits to Proflowers.com were up 244 percent. Seeing that Star Reviews gave FTD a higher rating than Proflowers in selection and customer service, it appears that companies that offer more are experiencing better growth. As an increasing number of consumers become more comfortable with shopping online, those numbers are bound to keep going up.